Kirby Inc., had successfully sold upright vacuum cleaners and accessories in the floor care market for many years.  To keep pace with the competition, Kirby determined that a new model was needed that combined improved performance with increased ease of operation and improved aesthetics.

ASAP Design’s challenge was to design an all new floor care system that included features to allow greater performance and easier operation, while updating the traditional Kirby look.

ASAP Design worked closely with the Kirby engineering department to develop an upright unit that was self propelled and featured a variety of ergonomic improvements.  The aesthetics reflected a more contemporary appearance while retaining a strong identity to existing models.

The new Generation 3 achieved the design goal, was enthusiastically received by consumers and was highly rated by consumer test publications.